September 12, 2007
By Ndaba Dlamini
SOUTH Africans are being invited to vote on a design that will be used for the official poster for the 2010 Fifa World Cup™.
Fifa, the international football body, has submitted three creative artworks to choose from and only South Africans are eligible to vote.
Votes can be cast on www.FIFA.com/poster, where the posters can be viewed, or via an SMS to 083 12010 stating the choice of A, B or C. Votes can also be registered by calling 083 12010.
The closing date is 30 September 2007.
Only one vote may be placed per person, and every vote entered will be placed into a draw to win two single tickets to the 2010 Fifa World Cup™.
Selected from 16 entries submitted by South African agencies, the three proposals were selected by a jury made up of Fifa general secretary Jerome Valcke, chief executive officer of the 2010 South African Local Organising Committee, Danny Jordaan, Minister in the Presidency, Essop Pahad, the deputy finance minister Jabu Moleketi, South African playwright and author Wally Serote, and artist and director of the Vega School of Brand Communication, Gordon Cook.
"The official poster selection process is now entering a very important public participation process," says Jordan. "We want this to be an African World Cup and a people's World Cup."
He added: "This is the beginning of our attempts to involve the people of our country in shaping the very important messages and images of the Fifa World Cup."
The three choices are of a high quality, says Pahad, appealing for South Africans to take part. "We want as massive a public participation process as possible from our people and I appeal to South Africans to participate in numbers."
Valcke congratulated the South African design industry "on the creation of such wonderful artwork, all of which express the diversity and colourfulness of Africa in a symbiosis with the beautiful game".
The voting process will be supported by an extensive print campaign in local newspapers across South Africa to ensure that everybody in the country can make their choice.
The selected official poster will be unveiled at the preliminary draw of the 2010 Fifa World Cup in Durban on 25 November 2007.
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