August 17, 2007
By Ndaba Dlamini
THE Expo Centre in Nasrec looks set to host the 2010 Fifa World Cup™ International Broadcast Centre (IBC), the media nerve centre that will disseminate all match information of the tournament to billions of viewers all over the world.
While the decision is yet to be endorsed by Fifa, the Local Organising Committee (LOC) recommended to the cabinet that Johannesburg be the host centre of the IBC. The cabinet also gave its approval.
Cape Town and Durban were also in the running.
Nasrec, the Expo Centre, in the west of Johannesburg, is big enough to accommodate the IBC – with all the international broadcasters the event draws, according to Linda Ngwenya, director for the City's 2010 unit.
Joburg will play host to the official opening and the final match of the 2010 Fifa World Cup, with the grand finale being played at a revamped Soccer City Stadium, next door to the Expo Centre in Nasrec.
The Expo Centre in Nasrec looks set to host the 2010 Fifa World Cup™ International Broadcast Centre
The IBC will be the information nerve centre for the World Cup and the media streaming, which goes out to over 30 billion television viewers around the world during the course of the biggest event on the planet, will be organised, packaged and sent out from that facility.
It is expected the centre will host more than 2 000 journalists, providing television, radio, print and internet reports on the 2010 football event.
"The City has proposed that Halls 5, 6, 7 and 8 [at Nasrec] will house the Host Broadcast Services logistics offices, the Fifa co-ordination offices, the LOC offices and all South African, Asian and European broadcasters," Ngwenya says.
A hotel district to accommodate journalists and IBC support staff will also be built. The onsite 12-storey hotel is expected to have 500 rooms and, Ngwenya says, it will be complete in time for the Confederations Cup in 2009.
A retail and office building; an exhibition and film centre; and an events facility will also be constructed at the Expo Centre, according to Ngwenya.
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