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Media gurus from some of the world's most influential publications and broadcasters will converge at the Sandton Convention Centre this week (Photo: Walter Knirr)

Media gurus from some of the world's most influential publications and broadcasters will converge at the Sandton Convention Centre this week
(Photo: Walter Knirr)

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Media gurus to hold communications forum

Communications opportunities for South Africa will be the focus of a two-day media conference at the Sandton Convention Centre to be attended by media experts from around the world.

September 18, 2006

By Ndaba Dlamini

EDITORS and prominent media gurus from some of the world's most influential publications and broadcasters will converge at the Sandton Convention Centre to discuss communication opportunities for South Africa.

The Telkom-sponsored International Media Forum, to be held over two days from Wednesday, 20 September to Thursday, 21 September, will also be attended by South Africa's leading business decision-makers, government officials and communications professionals.

The forum will provide delegates with the unique opportunity to make contacts with the most important people from the world's media, says Nontokozo Nkomo, liaison officer for the forum.

"The forum will create a roadmap for media companies for future successful media relations and influential contacts. It will also allow delegates to use the media to influence customers and investors inside and beyond South Africa to give them a real edge in competing for market share and new markets."

Organiser Fergal Parkinson says South African communicators need to adopt smarter tactics to get their message across in the media and the forum will provide them with the invaluable opportunity to gain knowledge from media experts.

South Africa has enjoyed consistent economic growth over 12 years of democracy and investor confidence, coupled with escalating tourist figures, continues to grow, says Telkom's group executive for corporate communications, Lulu Letlape.

"However, not all the success stories that can be told about the country are being highlighted by the international press, while negative stereotypes about South Africa – and the African continent – continue to enjoy unnecessary attention."

The programme will comprise four workshops that will provide practical advice on news writing, crisis communication and effective media relations campaigns.

South African speakers will include the minister in the presidency, Essop Pahad; head of government communications, Themba Maseko; the chairperson of the International marketing Council, Wendy Luhabe; and CEO of Telkom, Papi Molotsane.

International media representatives are global business and economics editor of BBC News, Daniel Dodd; managing editor of Al-Jazeera International, Nigel Parsons; and managing editor of CNN International, Nick Wrenn, among others.

During their visit, the international delegates will meet senior leaders in business and government and a meeting with the former president Nelson Mandela has been scheduled.

Prospective participants can get more details and register online at www.internationalmediaforum.com.



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