November 15, 2006
By Southafrica.info Reporter
CNBC Africa has chosen Johannesburg for its new headquarters, and it will begin broadcasting from the city in May 2007.
It is Sub-Saharan Africa's first international business news channel. According to Engineering News, the news journal, CNBC will invest US$20-million (about R145-million) in setting up its new operation in South Africa. The channel's entire workforce will be recruited locally, creating around 130 jobs for South Africans.
CNBC's African entry is backed by South Africa's Industrial Development Corporation, which will own 30 percent of the news agency. A listing on the JSE is also planned for the future, Engineering News reports.
Speaking to journalists in Johannesburg on Monday, 13 November, CNBC Africa chairman Zafar Siddiqi described the launch as "a milestone in African television broadcasting".
"CNBC Africa will bring African business closer to the decision-makers of other parts of the world … By focusing on the financial, business and economic news of the region, we aim to provide a platform to an ongoing inter-African discussion on globalisation, employment, career, business and investment opportunities, living standards, infrastructure development and other relevant issues."
According to media news website Bizcommunity.com, CNBC Africa will broadcast hourly African news business bulletins coupled with a current affairs programme in the mornings. It will cross to CNBC Europe between 1pm and 3pm.
Evening viewers will be given something "appealing, lighter and exciting" related to education and entertainment. Later at night, the channel will cross live to New York, Tokyo and Singapore before returning to Africa in the early hours of the morning.
Bizcommunity.com reports that, in its first phase, CNBC Africa will open news bureaux in Cape Town, Botswana, Nigeria, Kenya and Tanzania, and have its own correspondents in London and New York.
Also speaking at Monday's launch, Gauteng Premier Mbhazima Shilowa said that CNBC was following in the steps of "a host of other multi-national corporations" who had chosen the province as the home of their corporate headquarters.
"The political stability we have experienced in the province since 1994 counts among the reasons why big companies are choosing to relocate their continental head offices here," Shilowa said.
Gauteng was also a crucial air transportation hub in the southern African region, and a "major determinant and contributor of economic and social development on the continent.
"It is classified as Africa's fourth largest economy - after South Africa, Egypt and Algeria - and as the economic hub of the sub-continent."
CNBC is owned by NBC Universal. According to MediaOwners.com, which tracks American media groups, NBC Universal is 80 percent owned by the American technology and financial services giant, General Electric Company.
Source: The official South African portal: Southafrica.info
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