Johannesburg Tourism Company's new marketing co-ordinator, Kabo Langa

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Tourism company welcomes new face The Johannesburg Tourism Company can count another passionate person among its staff – Kabo Langa is the new marketing co-ordinator. May 9, 2006 By Thabang Mokoka KABO Langa loves a challenge and as the new marketing co-ordinator at the Johannesburg Tourism Company, she is excited about the opportunity to market a city she is passionate about. Langa, who has studied media liaison and is currently doing an advertising course, hopes her new position will help her "learn more about the city" in which she has lived in all her life. With domestic tourism one of the company's four target markets – the others are the African tourist market, the markets in Britain and Europe, and the US and Australasia markets – the first key project of the year is expanding tourism in Soweto. Formed in April 2003, the Johannesburg Tourism Company is a section 21 company owned by the City. It has an independent board drawn exclusively from the private sector. Last year the company's mandate was extended – it no longer focuses only on expanding the business tourism sector but now also promotes Johannesburg as a leisure tourism destination. Part of its expanded mandate is the support of small and medium enterprises in the tourism industry. Key to its new direction is promoting tourism to Soweto. And, earlier this year, the Soweto Tourism and Information Centre, a one-stop tourist information shop, was opened at the Walter Sisulu Square of Dedication in Kliptown. Langa is to play a key role in promoting the centre. She will also raise awareness of various aspects of the local tourism sector, locally and internationally. Other projects planned involve increasing occupancy rates in local bed and breakfasts, particularly in the townships. "I love a good challenge and always welcome an opportunity to learn," she says. Permission to use web site material Publishers may use material from this site free of charge, as long as: Credit is given to either the "City of Johannesburg website (www.joburg.org.za)" or to "Johannesburg News Agency (www.joburg.org.za)"; If the article is used online, a link is provided to the original article on this website; The name of the article's author is acknowledged; The webmaster is informed of how and where the material is used (fill in this brief online form). Johannesburg News Agency is operated by BIG Media at 011-484-1400 Print this Page E-mail this article to a friend Help using Joburg.org.za