May 5, 2006
By Tammy O'Reilly
FROM naming the band after a legume and having members called will.i.am, to writing songs with lyrics like, "Shut it up just shut up", it's clear that hot hip-hop outfit Black Eyed Peas revel in doing things differently.
And the band's performance in Johannesburg will keep up the tradition - the members are demanding that every cent collected from the distribution of tickets goes to charity, and that tickets be given out in a manner where those who would ordinarily not be able to afford one are given first preference.
The performance is a benefit concert at Ellis Park Stadium on Sunday, 28 May, with local charitable organisations to benefit from the proceeds. The concert is the first major philanthropic endeavour for The Peapod Foundation, founded by the Black Eyed Peas and the Entertainment Industry Foundation.
Alliances have been made with local newspapers and distributors to ensure that most of the tickets are given away around taxi ranks and in historically disadvantaged areas.
Die-hard fans, however, were not left out in the cold after 20 000 tickets were made available through an SMS campaign on 26 April. All of them were snapped up within a few hours. To get a ticket, an individual had to send an SMS to the organisers, at a cost of R10. The funds from this scheme alone will go to the Adopt-A-School Programme of the Shanduka Foundation.
"We are delighted to have made it possible … for the Black Eyed Peas to perform a benefit concert in South Africa," said Michael Farr, the communications manager of concert sponsors South African Breweries.
"The free-of-charge benefit concert is designed to enable as many people as possible to see the Black Eyed Peas perform here live, particularly those who would ordinarily not have been able to afford a ticket."
The two-time Grammy-winning group last performed in South Africa in 2004 to sold out venues. And, although tickets were not available commercially this time around, the Black Eyed Peas and the local artists who are expected to perform alongside them, have promised to give the same energetic performances for which they are famous.
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