July 28, 2006
By Tammy O'Reilly
ALL eyes will be on Sandton for the next few days as the main streets are transformed into catwalks for the Sanlam South African Fashion Week.
The Sandton Central Management District, who is responsible for the upkeep of the central business district, is using the country's premier fashion event to highlight the area and the initiatives that have taken place to maintain the high levels of safety and cleanliness.
"The Sanlam South African Fashion Week has once again committed to hosting this fantastic event in Sandton Central and with shopping centres like Sandton City, Michelangelo Towers Mall and Nelson Mandela Square all in Sandton Central, we believe it is about time that we truly embrace the fact that we are a fashion hub and highlight this on the streets," says Cara Reilly, marketing manager of the Sandton Central District.
Models will turn the streets of Sandton into catwalks during the Fashion Week
The event will take place at the Sandton Convention Centre and other venues like Afronova Gallery in Newtown and the Johannesburg Art Gallery, from Thursday, 27 July until Sunday, 30 July.
More than 70 designers will show collections at the show before an invited audience of international and local media, buyers, celebrities, manufacturing and textile industry stakeholders, industry leaders and public.
There will also be over 30 non-repetitive fashion shows for the duration of the event and the Sandton Convention Centre will host more than 100 exhibition stands with merchandise from stores, and new and established designers and designs from all the fashion shows will be sold.
While fashion shows are taking place at the indoor venue, models wearing over-the-top garments will strut their stuff outside the Convention Centre and the Village Walk shopping centre between 1pm and 2pm.
"The Sandton Central Street Catwalk is part of our arts programme mandate to enliven the atmosphere in our neighbourhood," says Reilly. "One of our objectives is to take all the interesting things that are happening inside Sandton Central and give them serious visibility in outdoor public places and the Sanlam South African Fashion Week proved to be an irresistible opportunity to do that."
On Friday 28 July, Sandton Central, in conjunction with national radio station 5FM, is challenging everyone working in Sandton from CEOs to cashiers to attend work in their most fashionable outfits, be they ball gowns, traditional attire, pyjamas or crazy hats. Prizes for the best-dressed will be given away on 5FM's F & Martinengo show between 1pm and 2pm.
Tickets, R150 for the fashion shows and R50 for the exhibitions, are available at Computicket.
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