February 10, 2006
By Anish Abraham
JOHANNESBURG'S congested newspaper market has claimed yet another title, with Nova joining national daily This Day in the archives.
A News24 media group publication, the paper punted itself as being aimed at "smart, busy people in the suburbs". Published in a tabloid format by Deon du Plessis, who is also the publisher of the Daily Sun, it made a brief appearance on Johannesburg's streets and shops from 19 September 2005 to 8 February.
While This Day survived for a year, from October 2003 to October 2004, Nova managed to last just over four months.
The Daily Sun, a new tabloid, has been extremely successful, unlike the former two papers which failed to lure enough readers away from the more established daily newspapers, or to attract people who did not usually read newspapers, to the title.
According to an article on News24's website, Du Plessis said that converting the paper's target market "of high-income, non-newspaper reading metro people to a regular newspaper-reading habit" proved difficult.
It also said subscribers to and advertisers in the newspaper would be refunded.
When it was launched, Minette Ferreira, then editor of Nova, was hopeful that the newspaper would sell between 40 000 and 50 000 copies a day in what increasingly seems to be a congested daily newspaper market.
Johannesburg is served by several daily and weekly titles, while many publishing houses also have their headquarters in the city. These include The Star, Sowetan, Business Day, Citizen, Die Beeld and Daily Sun.
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