From the 2004 Amanda Laird Cherry collection (Photo: Ivan Naudé)

RELATED LINKS: Fashion week gets new face and make-over THIS year's fashion extravaganza boasts an even tastier local flavour: Charlize Theron is the face of the L'Oreal Paris South African Fashion Week. Read more Fashionable designs on your doorstep FOR Joburgers keen to be seen wearing fashionable ethnic designs and fabrics, the Fashion Shack in the downtown fashion district will be opening soon, jam-packed with local designers' styles. Read more Fashion week unearths new talent TWENTY-EIGHT-YEAR-OLD David Tlale is this year's winner in the Elle New Talent Competition, chosen on the first day of the four-day SA Fashion Week in Sandton. Read more Loxion Kulca's Chabi likes Joburg's energy LOXION KULCA clothing co-owner Sechaba "Chabi" Mogale says that what he likes about Joburgers is their energy. Read more

From SA Fashion Week 2004, the Craig Native collection (Photo: Ivan Naudé)

Catwalks get ready for SA Fashion Week SANDTON Convention Centre will be filled with fashionistas later this month as SA Fashion Week takes to the catwalks. July 20, 2005 By Tammy O'Reilly SOUTH African Fashion Week has become the country's premier fashion event - it is so prestigious, in fact, that no one questions that it doesn't actually run for a week. Now running for four days, the event has become the platform from which emerging designers show their collections. Established designers are also able to reinvent their styles and share trade secrets with amateurs. Fashion week kicks off on Thursday, 28 July and runs until 31 July at the Sandton Convention Centre and other off-site venues around Johannesburg, such as the Old Synagogue in the inner city. Once again it boasts an impressive line up of more than 26 shows, including acclaimed collections from local designers like Amanda Laird Cherry, Black Coffee and Clive Rundle. Popular Johannesburg label Stoned Cherry has promised that its collection this year will signal a return to brand purity, sidestepping the commercialism that has grown around it in the past few years. Fashionistas will also be on the look out for the emerging designers the organisers consider to be the fresh fashion talent of the future, like Rubicon, Steph G and Ma Cherry. A pilot addition to this year's week is a double cultural show featuring African and Indian designs on one ramp. Named Couture Collective, this show will present African talent like Aaron Sepeng and Jeffrey Mmokele, and local designers who have collaborated with Indian designers Tarun Tahiliaini and Rohit Bal. Besides the shows, there will be more than 100 exhibition stands and the annual Arts and Culture Fashion Seminar. Garments from selected designers will be on sale in the expo arena, along with a variety of other lifestyle and fashion-related products. Collections from students from various tertiary institutions around the country will be shown on the public catwalks in the expo arena. SA Fashion Week is supported by the Johannesburg Development Agency and Johannesburg Tourism. Tickets are available at all Computicket outlets. For entrance to the expo arena and public runway show tickets are R50. Tickets to the main fashion shows are R150 and are limited per show. Permission to use web site material Publishers may use material from this site free of charge, as long as: Credit is given to either the "City of Johannesburg website (www.joburg.org.za)" or to "Johannesburg News Agency (www.joburg.org.za)"; If the article is used online, a link is provided to the original article on this website; The name of the article's author is acknowledged; The webmaster is informed of how and where the material is used (fill in this brief online form). Johannesburg News Agency is operated by BIG Media at 011-484-1400 Print this Page E-mail this article to a friend Help using Joburg.org.za