January 17, 2005
By Anish Abraham
SANDTON Central has extended its reach to include the Wierda Valley Management District - increasing its capacity to turn the area into one of the city's hot spots.
The council officially passed legislation supporting the creation of the Wierda Valley Management District in October 2004. Since then the board has chosen to join the city improvement district of Sandton Central.
"The Sandton Central marketing committee decided last year to add Wierda Valley to the management district, making the management district bigger," says Sandton Central's business manager, Lindie Human.
Sandton Central, the city improvement district that was launched in June last year, is steadily making inroads into upgrading the area.
Formed through a partnership between the Sandton City and Convention Centre Improvement District and the Sandton Business Improvement District, Sandton Central supplements the council's services.
The inclusion of the Wierda Valley Management District will add prime office space and restaurants to the wide variety of activity in Sandton Central, Human says.
The chairperson of the Wierda Valley Management District, Steven Scott, says: "It's obviously much more beneficial to be part of a larger entity."
Each district under the Sandton Central umbrella works towards a common purpose, but each body retains its independence and makes its own decisions about levies and expenditure.
City improvement districts are geographic areas in which the majority of property owners determine and agree to fund supplementary and complementary services to those normally provided by the municipality.
Supplementary services might include those offered by public-safety ambassadors and by cleaning and maintenance personnel - such as pavement cleaning, litter collection, the maintenance of public space and the removal of illegal posters.
The three districts will make collective use of Sandton Central's cleaning and maintenance crews, and its branded security. They will also be part of broader marketing initiatives.
The ties will remain in place for three years, after which property owners will decide in which direction they want the management district to progress.
This new development will mean the boundaries of Sandton Central extend down West Street and across Katherine Street, as well as along Wierda Road East and West, up to the intersection of Katherine Street and Rivonia Road.
For more information contact Sandton Central on 011 784 8400.
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