The Orlando retail market

RELATED LINKS: The Johannesburg Fresh Produce Market Click here The City's services: the fresh produce market Read more Fresh produce market empowers entrepreneurs The Johannesburg Fresh Produce Market is a lively site of economic activity; a site where entrepreneurs of various hues, from farmers to small-scale informal traders, converge to conduct business. Read more A fresh approach for the Joburg food market An annual turnover of R1,4-billion, with sales in a single day totalling R10,89-million, is no mean achievement for a City utility that a year ago was dogged by mismanagement woes. These figures indicate the glowing performance of the Johannesburg Fresh Produce Market, which "is going to great heights", according to Joburg's executive mayor, Amos Masondo. Read more Growing loyalty at the market The lion's share of Wednesday's R82-million budget allocation to the Johannesburg Fresh Produce Market will be dedicated to empowering its customer base by improving conditions for them, including cold storage facilities and ripening services. Read more New Soweto market a big hit with customers Through the satellite wholesale market in Soweto, the Johannesburg Fresh Produce Market is bringing fresh produce closer to smaller businesses and informal traders. Read more JFPM extends a helping hand to community A fresh approach by the Johannesburg Fresh Produce Market to create jobs and sponsor disadvantaged members of the community has been hailed as a turning point by the market's social investment manager, Tumi Pitse. Read more

The fruit farm comes to Orlando THE Johannesburg Fresh Produce Market has opened the first of many retail markets it plans for previously disadvantaged areas to bring high quality, affordable fresh produce to townships. April 6, 2005 By Johannesburg City Reporter A FRESH produce retail market has opened in Orlando East in Soweto as part of the Johannesburg Fresh Produce Market's plans to provide local residents with good quality produce at reasonable prices. The Orlando retail market officially opened its doors on Thursday, 24 March 2005. A huge signboard marks the main entrance, bearing the legend, "Bringing the farm to Orlando… everyday". "The launch forms part of our company's ongoing campaign geared towards minimising poverty among our community by bringing quality produce closer to people - and at an affordable price," said Bernard Magabe, the chief executive officer of the Johannesburg Fresh Produce Market. It is the first of many such outlets the market intends to establish in poverty-stricken communities, according to Magabe. "Through establishing these retail markets we hope to bring quality produce closer to our communities. But more importantly, we are aiming to create job opportunities for unemployed citizens." He pointed out that all the produce sold at the Orlando retail market would come straight from the farm, and that the Johannesburg Fresh Produce Market would ensure that food safety standards were such that consumers received only the freshest produce. The Orlando retail market was built on the site where a shop called Good Luck once stood and the Johannesburg Fresh Produce Market spent more than R1,8-million renovating the building. "We hope this building brings good luck to the community of Orlando and the Johannesburg Fresh Produce Market," Magabe said. Permission to use web site material Publishers may use material from this site free of charge, as long as: Credit is given to either the "City of Johannesburg website (www.joburg.org.za)" or to "Johannesburg News Agency (www.joburg.org.za)"; If the article is used online, a link is provided to the original article on this website; The name of the article's author is acknowledged; The webmaster is informed of how and where the material is used (fill in this brief online form). Johannesburg News Agency is operated by BIG Media at 011-484-1400 Print this Page E-mail this article to a friend Help using Joburg.org.za