October 25, 2004
By Jonews Reporter
THE Johannesburg Tourism Company (JTC) was one of three organisations that ware awarded the prestigious Rainmaker Award for their exhibition during the recent c12th Annual South African International Trade Exhibition (Saitex).
The other recipients of this award were First National Bank for its week-long educational programme and Vukani Ubuntu, a non-profit organization.
"The Rainmaker Award is one of our brand new and most sought-after award categories because it really highlights those participants who go the extra mile," says Lesley Perkes, Saitex show manager.
"The JTC's tourism information and business centre at Saitex was practical and good-looking and they did it with such style."
The JTC, a Section 21 company set up by the City of Johannesburg to nurture the tourism sector, developed a strategic partnership with Saitex over a year ago. As a result, the organisation delivered a Welcome Desk at Johannesburg International Airport to provide a much-needed service for the foreign visitors coming into the country for the exhibition.
The JTC also set up a Business Centre service at exhibition, ensuring that all other exhibitors and visitors were able to access online facilities and other fundamentals required for a mobile office while attending the show.
"We feel very proud to have won this award, and will continue to provide these critical services in order to expose business tourists to our pulsing city," comments Deon Vijoen, JTC CEO.
"At the same time visitors and exhibitors wanting information on destinations elsewhere in South Africa were able to obtain this at our exhibit at Saitex."
Viljoen added that his company has ongoing contact and co-operation with the Gauteng Tourism Authority, South Africa Tourism and other stakeholders in the tourism, convention and exhibition industries.
"Saitex also offered us the opportunity for face-to-face interaction with exhibitors from Africa as well as representatives from China, Hong Kong, South Korea, India, Australia and other countries that are important to South Africa from both a trade and tourism perspective," says Viljoen.
Viljoen said that the exhibition provided not only a golden opportunity to counter some of the negative perspectives of Johannesburg and South Africa with the positive ones, but also to showcase the city's highly developed convention and exhibition industry.
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