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Fresh Produce Market

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What is the Fresh Produce Market?
The Johannesburg Fresh Produce Market is a commission market where producers deliver their produce to market agents who then sell the produce to buyers.
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Joburg's colourful 'produce city'
There's a mini city just five kilometres south of the city centre, and it starts business at four in the morning.
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Johannesburg Water
A guide to the City's water utility
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New chiefs for
City companies

ARCHIVE MATERIAL

April 17, 2003

By Tendai Dhliwayo

THE City of Johannesburg has appointed chief executive officers for two of its companies - Johannesburg Water (JW) and the Fresh Produce Market.

Greg Segoneco has been made the new CEO for JW. Segoneco has moved from Transnet, where his most recent position was CEO for Apron Services (Pty) Ltd.

Segoneco's appointment is expected to strengthen the utility's executive team and prepare the company for the next stage of its evolution.

Under his belt, Segoneco has a B Com degree in economics, finance and management accounting from Fort Hare University. He also holds an MBA from Rutgers University in the United States, and has recently attended an advanced programme for chief executives at the National University of Singapore.

Bernard Magabe has been brought on board as CEO of the Fresh Produce Market on a five-year performance-based contract.

Magabe said his marketing experience was gained at executive level in various industries, including the chocolate, wine and timber industries.

Magabe was senior general manager for the SA Post Office and previously he worked for Sappi as executive director responsible for business development.

Speaking of the challenges ahead of him, he said he intends transforming the market into a commercial entity by enabling "stakeholders to work together towards establishing the Fresh Produce Market as the best in Africa". He added that the critical task is to establish the image of the market, characterised by four elements - natural, fresh, affordable and healthy products - in a neat and secure environment.

The new CEO has been with companies like Shell and Nestle as well as Stellenbosch Wineries. A graduate of the University of the North, Magabe holds a B Com (Administration) degree. He has also undertaken a Management Advancement Programme at the University of the Witwatersrand, and is currently reading for an MBA degree with the University of Wales.

Phindile Nzimande, executive director of companies for the City of Johannesburg, said the appointments of the two CEOs would bring stability and certainty into the companies, as they will drive the organisations to new heights. "We have appointed competent people," she added.



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